info@wgroup.ltd

FOUNDER’S STORY

My name is Michael Weiss, and my journey in the textile industry began with a vision and determination—despite starting without a dollar in my pocket and got the funds from the client to pay directly to the supplier and keep my profit . The early days were incredibly challenging. I found suppliers for textile products online, primarily focusing on shoes, bags, t-shirts, belts, swimsuits, hats, and more. Remarkably, I have yet to meet any of these suppliers in person.


I began by selling small quantities of these textile products, shipping them through DHL Express. Initially, my customers were people I knew, but convincing them to purchase items they had only seen in pictures was no easy feat. However, with persistence, I slowly earned their trust. Each satisfied customer spread the word, leading to more sales.


As I saved the money I earned, I took a leap of faith and opened my first online shop. I marketed my products through Facebook, and while sales were modest at first, I refused to give up. After six months of hard work and small investments, my shop began to flourish. This success inspired me to open another shop, and I implemented what I had learned to make it even better and more efficient. Within two months, I expanded my reach further, ultimately establishing a total of 11 international shops, each generating significant sales and shipping directly from suppliers to customers via DHL Express.


After several successful years in the textile industry, where I became one of the leading importers of small quantities, I felt a strong desire to expand my business into Africa. The initial phase was tough, but through dedication and perseverance, I developed the business into what it is today.

Today, our company, W Group, supplies products on a large scale, with a minimum of one container to thousands of tons each month. We began in Africa by supplying chemicals to various industries and have since expanded our trading division to include around 20 products. Our focus now also encompasses mining and minerals, blasting services to the mining sector, hotels and accommodation, tourism and hospitality, and consultancy services for the energy sector.


Since our establishment, W Group has consistently grown, helping the communities we operate in along the way.


I want to encourage everyone to never give up on their dreams. Truly believe that you can achieve anything, even if the journey takes several years to build the foundation you desire.